Gold Directions
Volume 5, Issue 5          Guiding your future in business and in health        May 1999

  Business strategies

  Is there life after sign-up?

by Robb West, Ruby Director, Stanwood, Washington

     Have you ever stopped to count the number of recruiting systems you've read about, heard about or attended training meetings about? They are countless and they all have value - after all, this is relationship marketing. However, I believe that we need to change our focus and put more emphasis into training and retaining and less on recruiting. After all, if you just keep replacing dropouts by recruiting more, well, that's just busy work.
     I've been an active network marketer for the past 15 years, six of those years in USANA. Most of the recruiting I do now is by doing three-way calls with my downline and what I'm noticing is that more than 80% of the home based business seekers I speak with have tried network marketing in the past and have failed. I listen to the same story over and over again. Once they were sponsored into whatever opportunity they chose, they received a distributor kit, minimal support, and after a few months of disappointment and failure, they quit. Some brave souls have tried numerous companies and spent considerable time and money, but with the same dismal results.
     I think we are harming this industry by barely mentioning training and retention. Have you ever wondered why you're met with so much skepticism? It is

"I believe that we need to change our focus and put more emphasis into training and retaining and less on recruiting. After all, if you just keep replacing dropouts by recruiting more, well, that's just busy work," says Robb, pictured above left with Cecily Wright and John Charleston.

said that an average person will tell a minimum of ten others when they have an unsatisfactory experience. So whether it's a bad movie, meal, or network marketing experience they're talking to as many people as will listen. What would your downline look like if you had retained even 10 percent of the people who have dropped out of your organization? I know for myself, it would mean being a Diamond rather than a Ruby Director! I've changed a lot over the past year. I recognize that distributors with only one leg fall over, so I now work with my people to help them build both legs. After all, whose business is it anyway?
     I've spent the last year working with two crossline distributors, John Charleston and Cecily Wright of Team Spokane. I've helped them and they've helped me, and together we've developed a system, "Steps to Success" that uses a team approach to recruit, train, and coach our organizations.
    
     Our binary compensation program adapts perfectly to this team concept. Each new distributor is assigned mentors to work with them as they are learning how to do this business. They have five or six mentors, not just one sponsor.
     Over the past several months of testing the program, we've found this approach allows everyone to participate, utilizing the talents within each organization. New Distributors are being trained by the best of the best, experiencing success sooner and feeling as if they are part of a team. . In the beginning, some of the smaller organizations helped each other out by working crossline. Now even though their groups are larger, they continue to work crossline. It's rewarding and fun!


     Editor's note: If you are interested in finding out more about "Steps to Success", contact Robb through the VOX Voicemail System.