Volume 5, Issue 5 Guiding your future in business and in health May 1999
Is there life after sign-up?
|by Robb West, Ruby
Director, Stanwood, Washington
ever stopped to count the number of recruiting systems you've read about, heard about or
attended training meetings about? They are countless and they all have value - after all,
this is relationship marketing. However, I believe that we need to change our focus and
put more emphasis into training and retaining and less on recruiting. After all, if you
just keep replacing dropouts by recruiting more, well, that's just busy work.
|said that an average person will tell a minimum
of ten others when they have an unsatisfactory experience. So whether it's a bad movie,
meal, or network marketing experience they're talking to as many people as will listen.
What would your downline look like if you had retained even 10 percent of the people who
have dropped out of your organization? I know for myself, it would mean being a Diamond
rather than a Ruby Director! I've changed a lot over the past year. I recognize that
distributors with only one leg fall over, so I now work with my people to help them build
both legs. After all, whose business is it anyway?
I've spent the last year working with two crossline distributors, John Charleston and Cecily Wright of Team Spokane. I've helped them and they've helped me, and together we've developed a system, "Steps to Success" that uses a team approach to recruit, train, and coach our organizations.
| Our binary compensation
program adapts perfectly to this team concept. Each new distributor is assigned mentors to
work with them as they are learning how to do this business. They have five or six
mentors, not just one sponsor.
Over the past several months of testing the program, we've found this approach allows everyone to participate, utilizing the talents within each organization. New Distributors are being trained by the best of the best, experiencing success sooner and feeling as if they are part of a team. . In the beginning, some of the smaller organizations helped each other out by working crossline. Now even though their groups are larger, they continue to work crossline. It's rewarding and fun!